Founded in 2012, East Lines has grown from a modest paper-converting unit into one of the UAE’s most trusted and diversified tissue and packaging manufacturers. With operations headquartered in Umm Al Quwain and a branch in Dubai, we serve clients across the UAE and the GCC.
From our inception, our mission has been clear: to combine product quality, affordability, and sustainability under one roof. Today, East Lines is recognized for its premium tissue products, innovative packaging solutions, and unwavering dedication to environmentally responsible manufacturing.
We operate two distinct yet complementary divisions:
Together, these divisions form a unified ecosystem delivering reliability, performance, and environmental stewardship.
Our evolution has been guided by a strong sense of purpose and resilience. Starting with a single converting line in 2012, East Lines quickly earned market recognition for its balance between quality and cost-efficiency.
By 2018, the company commissioned a state-of-the-art production facility in Umm Al Quwain, including office space, employee accommodations, and expansion capabilities for future growth. This facility symbolizes our commitment to long-term industrial excellence and innovation.
The establishment of our Dubai branch further strengthened our ability to support clients across the UAE and GCC, ensuring quick response times and seamless logistics coordination.
Our sustained success comes from consistent investment in technology, staff training, and customer-centric policies—values that continue to define East Lines today.
To expand infrastructure and enhance production capabilities in order to continuously exceed customer expectations for product quality, value, and reliability through innovation and sustained excellence.
To deliver premium-quality paper and packaging products that are affordable, sustainable, and trusted, powered by modern manufacturing, innovation, and an unwavering dedication to customer satisfaction.
Our business strategy is built upon four pillars:
Our core concept is simple: to be the UAE’s most respected and dependable tissue and packaging manufacturer—offering products people expect, prefer, and rely on.
East Lines manufactures a full portfolio of tissue products engineered for softness, absorbency, and hygiene. Each item undergoes continuous quality checks and conforms to ISO standards.
Our product range includes:
Our Carton & Packaging Industry Division manufactures corrugated products that combine structural integrity with design flexibility:
Every packaging solution is developed to safeguard contents, optimize storage, and elevate brand presentation.
East Lines has developed several distinctive brands recognized for consistency and value: Silque, Marvels, Premio, Occasions and Commercial Line.
Each brand reflects a unique market positioning from luxury facial tissues to cost-efficient commercial supplies, ensuring that East Lines meets the needs of both household consumers and corporate buyers.
East Lines offers Private Label OEM services for clients seeking custom tissue and packaging under their own brand identity. We manage everything from design development and printing to quality control and distribution.
For high-volume clients seeking cost-effective, unbranded solutions, our Commercial Line ensures dependable quality without compromise and is ideal for hotels, hospitals, schools, and facility-management sectors.
Both services are underpinned by our promise of confidentiality, reliability, and scalability.
East Lines thrives in a competitive market by remaining faithful to ten enduring core values that define our business culture and success:
These values serve as our moral compass and operational framework, guiding us toward long-term trust and global competitiveness.
Our certifications validate our commitment to excellence:
Every production batch undergoes detailed inspections and laboratory testing, including microbial safety, Cobb moisture absorption, print quality, and compression strength evaluations.
These certifications are not just credentials, they are active, ongoing systems that drive performance, sustainability, and accountability at every level of our operation.
Sustainability is at the core of East Lines’ philosophy. We take responsibility for the environmental impact of our products and continuously strive to improve our ecological footprint.
Our sustainability initiatives include:
By supporting a circular economy, East Lines aligns with UAE Vision 2030 and global ESG objectives, ensuring that growth never comes at the expense of the planet.
At East Lines, customer relationships are central to our business. We do more than fulfill orders, we nurture partnerships built on transparency and reliability.
Our dedicated Customer Care Team ensures a seamless experience across every touchpoint:
We treat every client’s success as our own. That’s why we go beyond simply supplying products providing operational expertise, technical support, and prompt, responsive communication.
East Lines supplies paper and packaging products to an extensive range of industries:
This diverse client base demonstrates our flexibility in meeting unique industry standards and volume demands, from high-end retail packaging to bulk commercial tissue distribution.
East Lines continues to invest in innovation, automation, and market expansion to strengthen its position as a regional manufacturing leader.
Our upcoming initiatives focus on digital process control, waste reduction, and smart packaging integration to support the UAE’s transformation toward a sustainable industrial economy.
With a proven legacy of quality, certified processes, and client-first ethics, East Lines remains the preferred choice for tissue and packaging solutions across the Middle East.
East Lines Manufacturing LLC
Umm Al Thoub Industrial Area, P.O. Box 2251,
Umm Al Quwain, United Arab Emirates
📞 +971 6 525 2307 | +971 54 583 2391
📧 Info@EastLinesManufacturing.com
🌐 www.EastLinesManufacturing.com