At East Lines, sustainability defines how we operate, invest, and grow. This 2025 Sustainability Report outlines our progress in minimizing environmental impact, strengthening community partnerships, and ensuring that every sheet of tissue and every corrugated carton produced in our Umm Al Quwain facility contributes to a healthier planet.
Our guiding principle is simple - manufacture responsibly, deliver consistently, and build sustainably.
Executive Summary
During 2025, East Lines achieved measurable progress in three key dimensions:
Environmental Stewardship – 22% reduction in energy use per production ton.
Operational Sustainability – 40% process-water recycling rate and zero major non-compliance findings under ISO 14001.
Social & Governance Commitment – Expanded CSR initiatives and trained 100% of employees in ESG awareness.
These outcomes position East Lines as one of the most sustainable tissue and packaging manufacturers in the UAE and GCC.
Environmental Performance
Carbon Management
Transition plan underway for solar-powered operations (Phase I 2026).
Participation in the UAE Net Zero 2050 industrial cluster.
Energy Efficiency
High-efficiency motors and variable-frequency drives installed across converting lines.
LED retrofit cut lighting energy by 65%.
Predictive maintenance reduced unplanned downtime by 20%.
Water Stewardship
Closed-loop filtration recycles process water up to three times.
Wastewater treated to meet UAE MOCCAE standards.
Annual savings exceed 5 million litres.
Waste Reduction
99% of paper offcuts re-entered the production cycle.
Corrugated scrap chipped, bailed, and recycled.
Plastic wrap was reduced by 40% through reusable pallet covers.
Supply Chain Responsibility
East Lines ensures transparency and ethical sourcing across its supplier network.
100% of primary pulp sourced from FSC-certified forests.
Supplier Code of Conduct implemented to enforce environmental and labor compliance.
Local procurement prioritized to reduce logistics emissions.
Our suppliers are treated as sustainability partners, collectively advancing a responsible value chain for the UAE and GCC markets.
Continuous occupational safety training under the ISO 45001 framework.
Community Programs
Annual beach clean-up campaigns in Ajman and Umm Al Quwain.
Contributions to the UAE Red Crescent for social welfare.
Our goal is to create a positive social impact beyond our operations by fostering awareness, strengthening capabilities, and inspiring hope within our communities.
Performance Highlights 2025
Metric
2023 Baseline
2025 Result
Target 2027
Energy use (kWh per ton)
1,240
965
850
CO₂ emissions (kg per ton)
0.85
0.69
≤ 0.55
Water reuse rate
18 %
30 %
40 %
Recycled material usage
65 %
78 %
90 %
Waste diversion from landfill
82 %
96 %
100 %
Circular Economy Integration
East Lines has adopted a Circular Manufacturing Framework designed to keep materials in productive use.
Design for Recycling – All packaging materials are single-stream recyclable.
Reprocessing Loop – Internal scraps re-enter production within 24 hours.
Customer Education – Guidelines printed on packaging to encourage proper disposal.
This closed-loop approach supports the UAE’s Circular Economy Policy 2021–2031.
Sustainable Innovation Investments
Between 2022 and 2025, East Lines invested AED 1.2 million in green technology upgrades, including:
Solar-ready electrical infrastructure.
Variable-frequency drives (VFDs).
Digital Process Control Software for energy optimization.
Effluent Treatment and Water Recycling Plant (Phase 2).
These investments enhance efficiency while safeguarding the environment and supporting long-term profitability.
Partnerships & Recognition
We collaborate with regional sustainability leaders and regulatory bodies such as:
Emirates Environmental Group (EEG)
Umm Al Quwain Chamber of Commerce Sustainability Committee.
Future Outlook – Towards 2030
East Lines’ 2030 Sustainability Roadmap focuses on five strategic pillars:
Carbon Neutral Operations – Achieve net-zero emissions by 2030.
Renewable Energy Transition – Generate 60% of power from solar.
Digital Sustainability Systems – Implement AI-based resource optimization.
Sustainable Export Expansion – Adopt low-emission shipping methods for GCC and Africa.
Community Partnerships – Support local recycling initiatives and youth education.
This roadmap aligns with the UAE Green Agenda 2030 and reinforces our mission to be a regional model of industrial sustainability.
The East Lines Sustainability Report 2025 is both a record of progress and a promise for the future. Every initiative from energy-efficient machinery to community outreach, underscores our belief that responsible manufacturing is the most powerful form of innovation.
We remain steadfast in our mission to deliver world-class tissue and packaging solutions that protect people, enhance brands, and preserve the planet. As we progress toward 2030, East Lines remains committed to setting new standards in eco-innovation and corporate sustainability across the UAE and the GCC, manufacturing for today while protecting tomorrow.
